𝐃𝐀𝐘 𝟐 | 𝐅𝐫𝐨𝐦 𝐈𝐝𝐞𝐚 𝐭𝐨 𝐌𝐚𝐫𝐤𝐞𝐭: 𝐇𝐞𝐥𝐩𝐢𝐧𝐠 𝐘𝐨𝐮𝐧𝐠 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐬 𝐁𝐮𝐢𝐥𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐖𝐚𝐧𝐭

On July 21, 2026, IKEVORA continued its contribution to the Youth Prep Programme, organised by Cloneshouse LLC in Abuja, facilitating an interactive masterclass under the Entrepreneurship Track.

The session, titled “𝐅𝐫𝐨𝐦 𝐈𝐝𝐞𝐚 𝐭𝐨 𝐌𝐚𝐫𝐤𝐞𝐭: 𝐒𝐭𝐚𝐫𝐭𝐢𝐧𝐠 𝐚 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐖𝐚𝐧𝐭,” focused on helping aspiring entrepreneurs understand how to move beyond an idea and begin building a business around real customer needs.

Having a business idea is only the starting point. Building a viable business requires understanding the target market, identifying a genuine customer problem, developing a compelling value proposition, testing assumptions, and determining whether people are willing to pay for the proposed solution.

The session emphasised the importance of approaching entrepreneurship with a customer-first mindset. Rather than building a product or service based solely on personal assumptions, aspiring entrepreneurs must learn to engage potential customers, validate demand, refine their offerings, and develop practical business models that can support growth.

For young entrepreneurs, these fundamentals can make a significant difference in moving from enthusiasm and creativity to informed business decisions and sustainable enterprise development.

At IKEVORA, we believe that successful entrepreneurship requires more than a good idea. It requires the right capabilities, sound business thinking, and the discipline to turn ideas into viable solutions. We are committed to supporting people and organisations in developing the capabilities needed to create value, build stronger businesses, and achieve sustainable growth.

We appreciate Cloneshouse LLC for providing a platform that encourages entrepreneurial thinking, practical learning, and the development of future business leaders.

𝐅𝐫𝐨𝐦 𝐈𝐝𝐞𝐚𝐬 𝐭𝐨 𝐈𝐦𝐩𝐚𝐜𝐭. 𝐅𝐫𝐨𝐦 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐬𝐡𝐢𝐩 𝐭𝐨 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐆𝐫𝐨𝐰𝐭𝐡.

Learn more about IKEVORA: https://ikevora.com